Case Study
Brand Identity
Website Redesign
Tidal Film
A New Identity for a Creative Storyteller
Tidal Film are a UK-based video production company with a strong reputation for creative, collaborative filmmaking. But they were at a pivotal moment. They were rebranding entirely, leaving behind a generic name and a website that had grown too corporate and too static to represent who they had become. The new brand needed to feel warm, creative and personal, without losing the professionalism their clients trusted. They also had branding work already underway with another supplier, but when those results came back, something wasn't right. With a website redesign already in motion, Ben and the team decided to bring the branding in-house too and explore what a fully cohesive creative vision could look like.
Services
Web Design & Brand Identity
Industry
Video Production & Creative Media
Client
Tidal Film
Our Approach
Designing a Brand That
Tells Its Own Story
The project started as a website redesign, translating Tidal Film's evolving identity into a digital experience that balanced professionalism with creative personality. Early on, it became clear that the branding work being handled elsewhere wasn't landing the way the team had hoped. They'd seen the placeholder creative direction developed for the web design and felt it was closer to what they were looking for. So they decided to bring the full branding scope to us.
We took the time to properly explore what Tidal Film could look and feel like, drawing on their love of the ocean, their straight-talking ethos, and their reputation for being genuinely great to work with. Three distinct brand directions were developed and presented, each fully realised across visual identity, tone and application. The team chose the direction that felt most authentically them, and that became the foundation for the entire website design.
Key Features
A Cohesive Identity,
Built From the Ground Up
Three fully developed brand identity concepts, each rooted in Tidal Film's story, values and personality.
A chosen brand direction applied consistently across logo, typography, colour palette and supporting visual language.
A website design built around the new brand, balancing creative energy with clear structure to guide both new visitors and returning clients.
A design approach led by video and storytelling, moving away from static imagery to better reflect what Tidal Film actually does.
A warm, approachable visual tone that reflects the team's people-first way of working, without sacrificing quality or credibility.
The Impact
A Brand They're Proud
To Put Their Name To
What started as a website redesign grew into something far more meaningful. A complete creative rebrand that Tidal Film could truly own. By stepping in when the original branding wasn't delivering, and taking the time to properly explore the options, the final result was a brand identity and website design that felt right from the inside out. Ben and the team now have a visual presence that reflects who they really are: creative, caring, and genuinely brilliant at what they do.
Our Other Projects
FAQs