Safety Devices

Global Leader in Automotive Safety

Safety Devices is a global leader in automotive safety, but its website was very dated, difficult to update, and not mobile-friendly. The site suffered from a confusing user journey, making it challenging for customers to find the right products. A key issue was the need to serve very distinct audiences, Automotive, Motorsport, Expedition, Fleet, Construction, and Military, who were not being effectively catered for, undermining the company's prestigious, worldwide brand image.

Services

Web Design & Development

Industry

Automotive Safety & Motorsport Engineering

Client

Safety Devices

View Live Website

Our Approach

A Roadmap for

a Global Audience

We began with an in-depth UX audit to identify and understand every pain point in the existing user journey. Our core strategy was to design clear, distinct pathways for all sector audiences, starting from the homepage. To solve the biggest challenge, we designed a new, bespoke multi-step product finder, transforming the complex process of finding the right roll cage into a simple, intuitive experience for every user.

Key Features

Access a Global Network

From an Intuitive Interface

A bespoke multi-step product finder that allows users to easily filter and find the exact roll cage for their vehicle.
Clear user journeys for their diverse audiences, including Automotive, Motorsport, Expedition, Fleet, Construction, and Military.
A product system that connects users with a global network of relevant dealers stocking their chosen roll cage.
A custom request form for vehicles that do not yet have a developed roll cage, creating new product opportunities.
A fully bespoke and easy-to-manage WordPress CMS for the Safety Devices team.

The Impact

Streamlined Product Discovery

Strengthened Global Brand Image

The new website has completely transformed the user journey for Safety Devices' global customer base. The intuitive product finder makes it effortless for customers to find the precise roll cage they need and connect with a relevant dealer, resulting in higher-quality enquiries for their network. The modern, professional design now accurately reflects their status as a world leader in automotive safety, strengthening brand credibility and providing a seamless experience for all their specialist audiences.