Ormiston Families

Leading Family Support Charity

Ormiston Families, a leading charity in the East of England, had a website that was no longer fit for purpose. Created in 2019, the site had become cluttered and confusing over time, with a difficult user journey that made it hard for people to find services or make donations. The design was outdated, and the site performed poorly on mobile devices, failing to meet the needs of its two core audiences: the professionals looking to partner with them and the end-users seeking vital support.

Services

UX/UI Web Design

Industry

Non-profit Organisations

Client

Ormiston Families

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Our Approach

UX Strategy &

User-Centred Design

Our process began with a deep dive into the needs of their diverse users. We conducted a full UX audit and created two distinct personas: "The Professional" and "The End User" to guide our strategy. This user-centric approach led us to redesign the entire sitemap and user flow, focusing on simplifying the journey and making key information easily accessible. We adopted a "less is more" design principle to create a clean, modern, and mobile-first website that prioritised clarity and conversions.

Key Features

User-Focused

Navigation & SEO

A powerful, in-house events booking and management system to reduce reliance on third-party platforms like Eventbrite
Streamlined donation system with flexible one-time or recurring payment options, including Google Pay and Apple Pay
A robust search function allowing users to filter and find local services based on their specific needs
A complete SEO overhaul, including technical optimisation and UK-based analytics for GDPR compliance, to increase organic traffic
A fully responsive, mobile-first design built on an easy-to-use WordPress CMS

The Impact

Increased Engagement & Support

A Platform for a Brighter Future

The new website has transformed Ormiston Families' digital front door, making it significantly easier for users to access support, donate, and get involved. The simplified navigation and powerful search tools have improved the user experience, leading to increased time on site and better engagement. By bringing event management in-house and streamlining donations, the charity is now better equipped to achieve its goals and support children and families in building a brighter future.

Testimonial

“SourceCodeCreative took the time to truly understand our organisation and the diverse needs of the people we serve. The team were there for us in every step of the process and gave us advice and support when we needed it. The new website is not just a redesign; it’s a user-focused platform that has made it easier for people to find help and for supporters to get involved. The new event and donation systems have also made a big difference.”