Case Study
WordPress Multisite
Booking Integration
Hogarths Hotel
Luxury Hotel & Resturant
Hogarths Hotels had invested heavily in branding and refurbishment, but their website was falling behind industry standards. It no longer reflected the premium brand, and a large, complex sitemap made the user journey difficult, hurting conversions. Furthermore, content management was a major issue, as the team needed a simple way to manage two separate hotel locations from one system. The site also had low visibility on search engines, failing to attract the organic traffic needed to drive direct bookings in a competitive market.
Our Approach
A UX-Driven Blueprint
Boosting Visibility
We started with a comprehensive UX audit and SEO analysis to identify pain points and opportunities. Using personas and mapping out user journeys, we restructured the sitemap to focus on user goals and streamline the experience for better conversions. This new hierarchy was built on a foundation of keyword research to ensure we were targeting the right audience. From there, we brought the brand to life with high-fidelity, mobile-first prototypes that blended a clean, modern aesthetic with a pinch of heritage, creating a design that was both beautiful and built to perform on search engines.
Key Features
WordPress Multisite
Optimised for Search & Conversion
A powerful WordPress Multisite setup allowing Hogarths to manage both hotel websites from a single, easy-to-use dashboard.
A complete SEO overhaul, including technical optimisation and on-page strategy to increase organic traffic.
A fully responsive, mobile-first design ensuring a seamless experience on all devices.
A streamlined user journey and intuitive navigation designed to guide users towards making a booking.
Stunning visual design that truly showcases the luxury and heritage of the Hogarths brand.
The Impact
Increased Organic
Traffic & Bookings
The new website has elevated Hogarths' online presence to match its real-world luxury. The strategic focus on SEO has led to higher search engine rankings and a substantial increase in organic traffic. This, combined with the vastly improved user experience, has led to a marked uplift in direct online bookings for rooms and restaurant reservations. The Hogarths team is now empowered with a flexible, scalable platform that not only converts but also perfectly represents the prestige of their brand.
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